Client: Graduate Programs
Year: 2023
Website: sowa.massart.edu
In 2021 MassArt launched a new gallery in the South End, MassArt x SoWa, run by the Graduate Programs. They engaged Baizman Design to make several refinements to the site after it had launched. The most notable improvement was to migrate the WordPress website’s custom fields to Advanced Custom Fields. This laid the groundwork to allow the website database to serve a second function: an inventory database for the gallery.
The website was designed by Rebecca Morrison and built by Mahesh Gudapakkam. Branding was designed by Dan Vlahos and Alex Barbosa.
About the Client (Graduate Programs)
Per the MassArt website: “MassArt’s graduate students make up a diverse community of artists, designers, and educators, working together in state-of-the-art facilities in the heart of Boston. Intimate class sizes allow for mentorship with world-class faculty, and collaboration across disciplines is encouraged.”
Assets
![](https://baizmandesign.com/wp-content/uploads/massart-x-sowa-homepage.png)
MassArt x SoWa homepage.
![](https://baizmandesign.com/wp-content/uploads/massart-x-sowa-backend.png)
The WordPress backend reveals the Advanced Custom Fields plugin in use. Data had to be migrated from the old format to a new format. We wrote several custom WP CLI commands to perform the migration.