Contribution: information architecture
About the Client (Environmental Solutions Initiative)
From the Environmental Solutions Initiative website: “Founded in 2014, the Environmental Solutions Initiative is MIT’s institute-wide effort to mobilize the substantial scientific, engineering, policy, and design capacity of our community to contribute to addressing climate change and other environmental challenges of global import.”
A portal primarily used by the MIT community to share stories about the institute’s efforts to combat climate change was re-oriented toward the general public and repackaged in a more visually engaging experience. Refinements were also made to the logo.
- Establish the climate portal as the go-to public resource for understanding climate change science and solutions.
- Serve as a bustling aggregator of research, events, and action happening across the MIT community.
- Engage multiple audience groups and multiple depths of learning in a compelling visual experience.
- Better tell the story of climate change.
Tony Leone (Leone Design), Cara Ciardelli (Leone Design), Saul Baizman (Baizman Design), Rick Pinchera (Rick Pinchera Illustration)
what can be done